Truth Behind Travel

How to Build A Profitable Wellness Hospitality Model

February 03, 2022 Dolores Semeraro Season 2 Episode 47
Truth Behind Travel
How to Build A Profitable Wellness Hospitality Model
Show Notes

How do we take care of people, what does a profitable wellness model look like and how can destinations tap into their wellness potentials to diversify their positioning? 

In this episode, Lindsay Madden-Nadeau - founder of Meraki Bespoke Wellness Strategies and former Global Director of Wellbeing for the luxury division of Accor, shares:

  • How is wellness different today
  • What can hotel managers and owners do to increase the profitability of their wellness department
  • How can a destination tap into its unique wellness potentials
  • Sustainability and Wellness 

Lindsay Madden-Nadeau is a self-described non-traditionalist, she makes it her mission to ensure each project has a strong differentiation and strategy at its heart. Her attention to detail and keen understanding of the industry means she has the power to transform and elevate brands, and her expertise makes her a sought-after contributor within the wellness world. 

Lindsay is Vice-Chair on the Global Wellness Tourism Initiative led by the Global Wellness Institute.  This project leads the strategy and positioning of global wellness tourism, the values, and requirements to build an impactful future for businesses of tomorrow based on social, environmental, and economic wellbeing.


About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.

FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report:

S2 E47 - How to Build A Profitable Wellness Hospitality Model
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Dolores Semeraro is an internationally recognized tourism keynote speaker and trainer who has inspired thousands of people in the tourism industry to build a stronger, more sustainable, and more resilient future of travel.

In her keynotes, Dolores shares with her audience how to develop sustainable marketing thinking through her action-oriented thought process, which observes the interconnectivity of the stages in the travel product life cycle.

By applying this process, operators in the tourism, travel, and hospitality sectors can visibly enhance the longevity of their marketing strategies, effectively rendering them more sustainable in the long term for the well-being of all stakeholders involved.

Dolores is a passionate advocate for responsible travel, sustainability, and innovation. With her signature Mediterranean warmth and straightforwardness, she encourages audiences to challenge their "Business As Usual" status and strive for the improvement of the tourism industry and the well-being of all stakeholders.

Through her decades-long experience in the industry, she has motivated hoteliers and tourism professionals to take action, enhance their communication, and create a purposeful and innovative tourism ecosystem.

She also advocates for slow travel, exemplified by her extensive travels with her husband and beloved dog in their campervan. When not chronicling ...