Truth Behind Travel

The Bhutan Effect: Destination Rebranding & Repositioning

November 18, 2022 Dolores Semeraro Season 3 Episode 57
Truth Behind Travel
The Bhutan Effect: Destination Rebranding & Repositioning
Show Notes

Dolores Semeraro, host of Truth Behind Travel Podcast, interviews Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan.

Bhutan has recently reopened borders to international tourism after 2 and half long years, and to welcome back what they call ‘guests’ instead of tourists – they rebranded the destination, a rebranding with a dual purpose, of which we are going to explain more during our conversation and also how they redesigned unique experiences highlighting the values of the Bhutanese people, the culture and personality and today's guest, is also going to explain the truth behind the increased entry fee to Bhutan which they called SDF sustainable development fee – that now sits at about 200 Dollars per person. 

 Carissa Nima is not new to branding, particularly when it comes to upholding sustainability in tourism and hospitality, she previously worked as Guardian of the Brand with the Soneva Group in the Maldives pioneering many projects that are still – to this date – regarded as destination case studies.

Season 3 Episode 57

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About Dolores Semeraro

Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication. 

During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean. 

Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks. 

Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’s first travel recovery podcast called ‘Truth Behind Travel’ where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.

As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.

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Dolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients.

Prior to becoming am international tourism speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations.

She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation.