Truth Behind Travel

Slovenia Sustainability Success Story

October 06, 2023 Dolores Semeraro Season 4 Episode 67
Truth Behind Travel
Slovenia Sustainability Success Story
Show Notes

Dolores Semeraro speaks to the Director General of Slovenia Ministry of Tourism Dubravka Kalin about the success story of destination Slovenia and how it became the sustainability most-copies and observed case study in Europe.

On this episode Dubravka shares: 

  • The challenges faced growing and developing tourism industry
  • The best practices that everyone embraced
  • The shift in the type of tourists coming to the destination
  • Who does Slovenia look up to?

and much more!

Learn more about Slovenia here:

Dolores Semeraro is an internationally recognized tourism keynote speaker and trainer who has inspired thousands of people in the tourism industry to build a stronger, more sustainable, and more resilient future of travel.

In her keynotes, Dolores shares with her audience how to develop sustainable marketing thinking through her action-oriented thought process, which observes the interconnectivity of the stages in the travel product life cycle.

By applying this process, operators in the tourism, travel, and hospitality sectors can visibly enhance the longevity of their marketing strategies, effectively rendering them more sustainable in the long term for the well-being of all stakeholders involved.

Dolores is a passionate advocate for responsible travel, sustainability, and innovation. With her signature Mediterranean warmth and straightforwardness, she encourages audiences to challenge their "Business As Usual" status and strive for the improvement of the tourism industry and the well-being of all stakeholders.

Through her decades-long experience in the industry, she has motivated hoteliers and tourism professionals to take action, enhance their communication, and create a purposeful and innovative tourism ecosystem.

She also advocates for slow travel, exemplified by her extensive travels with her husband and beloved dog in their campervan. When not chronicling ...