Truth Behind Travel

Successful Hotel Content Marketing Strategies during the Pandemic

January 06, 2022 Dolores Semeraro Season 2 Episode 45
Truth Behind Travel
Successful Hotel Content Marketing Strategies during the Pandemic
Show Notes
Hotel Content Marketing never sleeps! And those in charge of this key communication tool are the ones who constantly feed inspiration, information, motivation to travellers.

During this episode we discuss how Hotel Content Marketing done well can:

- adapt to what your audience wants to read and watch online, 
- grow your followership organically 
- turn your team into an evergreen content-making machine

In today’s episode, we reflect on how difficult hotel content marketing has been during the pandemic and how hotel marketing communication specialists  - particularly those based on remote island destinations - have managed not only to survive in this ocean of sameness on social media but to thrive and grow. 

My guest today opens the first interview of Women in Travel in-depth mini-series on Truth Behind Travel, a series of conversations with visionary, entrepreneurial women working at the forefront tourism and hospitality industry. 

 She has worked across countries, successfully opened several multi-million hotel projects and now serves as Cluster Assistant Director of Marketing at Accor Maldives, overseeing all the portfolio’s properties of this iconic destination. 

Join me in welcoming Laurean Sahilices 

Here is the list of downloads mentioned during today's episode:

REPORT: Top 10 Travel Behaviour Trends in 2022:
Blog Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel:

Connect with Laurean on:


About Dolores Semeraro

Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.

For the past 20 months, I have helped tourism organizations and travel professionals restore travel confid

Dolores Semeraro is an internationally recognized tourism keynote speaker and trainer who has inspired thousands of people in the tourism industry to build a stronger, more sustainable, and more resilient future of travel.

In her keynotes, Dolores shares with her audience how to develop sustainable marketing thinking through her action-oriented thought process, which observes the interconnectivity of the stages in the travel product life cycle.

By applying this process, operators in the tourism, travel, and hospitality sectors can visibly enhance the longevity of their marketing strategies, effectively rendering them more sustainable in the long term for the well-being of all stakeholders involved.

Dolores is a passionate advocate for responsible travel, sustainability, and innovation. With her signature Mediterranean warmth and straightforwardness, she encourages audiences to challenge their "Business As Usual" status and strive for the improvement of the tourism industry and the well-being of all stakeholders.

Through her decades-long experience in the industry, she has motivated hoteliers and tourism professionals to take action, enhance their communication, and create a purposeful and innovative tourism ecosystem.

She also advocates for slow travel, exemplified by her extensive travels with her husband and beloved dog in their campervan. When not chronicling ...